BiKEFIX has all the top brands of parts and accessories for your bike.

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Hed Cycling is a manufacturer of premium quality bicycle wheels and components. Based in Minneapolis, MN, Hed prides itself on being privately owned, US-operated, and with most manufacturing and assembling done in their own US factory.

Founded in the mid-1980’s by Steve Hed, the company continues to embody his design philosophy even after his tragic passing in 2014. Known as True Speed, this mantra encapsulates a theme of bringing every rider the best possible, most reliable, fastest, and most well-rounded cycling products. While other component manufacturers might hone in on one or two areas of performance that they deem important, Hed truly takes a “No stone unturned” approach, so riders can achieve their goals – whether that’s the next World Championship title, or simply to ride around town with more confidence and fun.

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It’s not often that a company introduces a product line that clearly exceeds the performance offered by its competitors. We’re pleased to have done it repeatedly. Our wheels are the gold standard for performance for good reason. At each rim depth we offer, our wheels provide the greatest aerodynamic advantage on the market.
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Each wheel we hand-build at Rolf Prima starts with a carefully engineered design and the best materials and custom-spec parts. Then we beat the hell out of them.

Machine testing to ensure lasting durability. Aerodynamic testing to reduce drag. Field-testing by riders who might do a quarter-mile faster-than your old Oldsmobile Vista Cruiser.

You could say we thought the process through. But it’s not just the process and materials. It’s the people we go to work with every day in Eugene, Oregon.

No, we’re not wheel manufacturers. We are all cyclists. We are craftsmen. We are perfectionists. We build the best wheels in the business because we’re doing what we love—both in the shop and on the road or trail. What can we build for you?

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